Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed "pitvertising." We've no idea if the trial will turn into anything permanent, but unless garb with these displays are given away for free, we can't imagine too many self-respecting Londoners becoming walking stare magnets just because.
Would any advertiser fancy this pitvertising? .. I personally prefer it to be called "Armpitising" ?
Extracted from: Engadget
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